This year Troon celebrates a landmark 30 years. In the past decades retail has become a challenging industry: contemporary clothing particularly so. There have been many highs and lows over the years, most notably as we have remained true to our original values and goals in personal service.

What lies ahead? We are together at Troon, hopeful and determined. As always, we face the future with care, a generosity of spirit and as much terrier resilience as we can muster. It is not going to be quick or easy. We have been here before, albeit on a much smaller scale and without the now urgent issues of climate change and equality.

We believe that our product, our offering, is relevant and important, not least now for healing, recovery and starting over. With patience, kindness and with plenty of fun along the way, we hope to win through, and let’s face it, we do have some lovely clothes and a hearty and joyous instore experience on offer.

Our period piece on King’s Parade continue to house a unique and eclectic mix of designer clothing and accessories for all ages, sizes and budgets. We focus on collections that are endeaviouring to be eco-friendly and ethically manufacturered and that are exclusive to us in Cambridge.

Some of our featured designers for this season include:


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